Ruta Ozolina
Associate Consultant
Ruta is a sustainability-focused business strategist with a background in ESG, project management and entrepreneurship. She has experience working with sustainability SaaS solutions, business strategy consulting, operations and customer success management, helping startups and scale-ups grow through strategic planning and process optimization. With a strong foundation in communications and problem-solving, she excels at working with both technical teams and business leaders. Passionate about innovation, tech, and sustainability, she is dedicated to driving impactful solutions. She holds a MSc in Entrepreneurship and Innovation from Lund University and a BSc in Environmental Science from Wageningen University.
1. What motivated you to join MEBAS?
Having lived across Europe and now being based in Dubai, I've witnessed firsthand how sustainability innovations often remain within regions. MEBAS's mission to bridge Europe and the MENA region resonates with my belief that meaningful change happens through cross-border collaboration and knowledge sharing.
2. What sustainability topic or challenge are you most passionate about?
I believe that business viability and sustainability must go hand in hand for any real change to occur. I'm most passionate about entrepreneurship and would love to see and contribute to the development of new ideas and collaborations through new ventures. Sectors that excite me most include circular economy, energy innovation, the built environment, CleanTech, and sustainable finance. Furthermore, I believe that data-driven decision making in sustainability is a great way for directing action towards aspects that matter most.
3. What kind of impact would you like to create as part of this community?
I would like to contribute to the creation of new ESG strategies and initiatives that drive measurable impact. As part of the community, I would like to help connect the right individuals with each other to foster the creation of new innovative solutions through cross-sector partnerships and stakeholder engagement.
4. How do you see your role as an ambassador driving change in your region or industry?
Based in Dubai with deep European roots, I'm uniquely positioned to identify and connect sustainability innovations that can benefit both regions. I'll focus on building and facilitating strategic partnerships that turn cross-regional potential into concrete sustainable ventures.