Vice President, BOTTA EcoPackaging, Milano Italy

“The fashion industry can scale bio-based and circular materials through innovation, collaboration, and supportive regulation, with consumer education driving demand and affordability. Digital tools like dynamic QR codes enable transparency and compliance across supply chains. In the Middle East, rapid growth allows circularity to be embedded from the start in both luxury and fast fashion, while resale and secondhand platforms are gaining traction. With circular models projected to reach 23% of the global market by 2030, early adopters in the region can capture new opportunities and strengthen consumer trust.”

Software and Business Student, Community Leader, AI Consulting and M365 Solutions Intern, UAE

“Secondhand markets and sustainable fashion startups are driving change in the Middle East by extending clothing lifecycles, fostering innovation, and engaging communities. Support from established brands and government incentives can amplify their impact, while youth-focused campaigns help shift consumer mindsets toward sustainability. As the sector grows, luxury and fast fashion can balance expansion with responsible practices by adopting circular materials, promoting transparency, and aligning with global standards, ensuring growth that is innovative and sustainable.”

International Business Advisor amid Enterprise Europe Network, Expert in Global SMEs Expansion & Strategic Partnerships, Italy

“The fashion industry can scale bio-based and circular materials through innovation, resale and recycling, collaboration, and consumer education. European regulations like the EU Strategy for Sustainable and Circular Textiles set global benchmarks for durability, recyclability, and supply chain transparency. In the Middle East, luxury and fast fashion growth is balanced with sustainability via government initiatives, eco-friendly materials, ethical production, and consumer awareness. Policies and campaigns make circular fashion accessible, culturally relevant, and commercially viable while driving environmental and social impact.”