Monthly Sustainability Insights
June 2025 - Circular Economy & Waste Reduction
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Maria Flouda
Founder & Managing Consultant, Sustainability Switch Consultancy, UAE
“The circular economy in the GCC, particularly in the UAE and Saudi Arabia, is rapidly evolving with major investments in waste-to-energy and advanced recycling, backed by both government and private sector efforts. Public-private partnerships are driving large-scale projects, while free zones and regulators are setting the stage for more innovation, clearer frameworks, and incentive-based adoption. With growing momentum, AI and startups are expected to play a bigger role in scaling sustainable solutions across the region.”
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Anna Griffin
Chief Sustainable Officer, ex-PwC Director, Vice-Chair for Emirates Green Building Council Women’s Network, UAE
“International partnerships like PACE, GPAP, and the EU’s Circular Economy Action Plan have successfully driven circular economy outcomes by aligning global ambition with local execution through policy alignment, knowledge sharing, and joint infrastructure. Best practices include multi-stakeholder collaboration, inclusive policy frameworks, and data-driven national roadmaps that can be adapted and replicated across countries and sectors.”
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Urooj Khan
ESG Assurance Director - UAE & Oman | KPMG Lower Gulf | ACCA Global Council Member
“Global collaborations like PACE and CEP are driving circular outcomes by uniting governments and companies to develop scalable, cross-border solutions — from medical equipment refurbishment to electronics recycling. Innovations like AI, blockchain, and Digital Product Passports are making circular models smarter and more traceable. In the GCC, strong policies and emerging tech create opportunities in construction, agriculture, and retail, positioning the region as a testing ground for sustainable transformation.”