Partner & Chief Strategist – ESG & Sustainable Growth, Founder of AINAR & Sustainability Researcher, UAE  

“Global companies now treat net-zero as a core strategy, linking it to executive decisions, innovation, and supply chains, while using tech to track emissions. In the GCC, strong government policies and public-private partnerships—like UAE’s Net Zero 2050 and Saudi’s NEOM—are turning climate goals into large-scale, low-carbon infrastructure and real progress on the ground.”

Partner, Advisory Services - KSA, MCA Gulf, KSA

“Global companies like Tesla, Apple, and IKEA are making net-zero a core part of their business strategies, not just CSR, by transforming supply chains, products, and energy use. Countries like the UK and Sweden show that long-term policy, carbon pricing, and clean tech investment can reduce emissions without harming economic growth—proving that real progress comes from systemic change, not isolated efforts.”

Climate & Sustainability Consultant | Scope 3 & Sustainable Procurement Expert | Carbon Trainer

“Leading companies embed net-zero into core strategy, linking it to finance, operations, and governance, with accountability and supply chain action driving progress. Countries ahead show that leadership, integration, and tackling Scope 3 are essential. In the Middle East, clear policy and public-private collaboration are key to achieving meaningful, long-term carbon reduction.”